Latest news

Interview New Vice President EASA Europe, Asia & Africa Chapter 1. Gunnar, congratulations on your appointment as Vice President. What does this new role mean to you personally and professionally? Thank you. Stepping into this role feels like a natural evolution. I’d been approached about joining the Board a few times before, but I wanted…

By Lee Windsor, Director Rewinds & J. Windsor, UK In today’s competitive marketplace, EASA firms, like many others, face the challenge of distinguishing themselves from other varied competitors.  EASA  businesses often operate on tighter budgets for marketing and must therefore strategically allocate resources to achieve the maximum impact for their spend. Among the effective tools for building…

By Anja Leipold  Corporate Communications Menzel Elektromotoren GmbH Under the theme “Getting Ahead of AI”, this year’s EASA EAA Convention in Malta examined how artificial intelligence is reshaping our businesses. As part of the program, the EASA Marketing Committee hosted a live session titled “Ready or not, here AI comes! How B2B marketing leaders navigate…

During the Annual General Meeting held at the EASA Europe, Asia & Africa (EAA) Chapter Convention in Malta, the Chapter announced  new appointments to its leadership team. Gunnar Pille (VDP Industries, Belgium) has been appointed Vice President. With more than 25 years of experience in the rotating equipment industry, Gunnar leads a Belgium-based group focused…

Jannes Plietker from Menzel Elektromotoren (Germany) has been selected as the 2025 recipient of the EASA Karsten Moholt Exceptional Achievement Award. Each year, the EASA Europe, Asia & Africa Chapter highlights the talent and dedication of young professionals under 35 who are making a real difference in the electromechanical service industry. After careful consideration of…

The EASA Europe, Asia & Africa Chapter Convention 2025 took place in Malta from October 2–4, bringing together 148 participants from 97 companies across 25 countries at the Radisson Blu Golden Sands. The event once again demonstrated the strength and unity of our chapter community, providing a platform for collaboration, learning, and exchange among professionals…

By Małgorzata Sławenta, Business and Sales Development Manager, KISIELEWSKI Sp. z o.o Challenges in today’s job market All companies, including EASA firms like those in Region 9, benefit from having loyal, keen and cooperative staff willing to innovate and meet various challenges.  However, it has always been difficult to find these people and is now arguably…

EASA Europe, Asia & Africa was proud to take part in CWIEME Berlin 2025, where we launched the Service & Solutions Centre, a new initiative between EASA and CWIEME, designed to connect service providers, OEMs, suppliers, and the wider electromechanical community. Located in Hall 25 near the Power Hub, the Centre offered a dedicated space…

On the afternoon of June 2nd, 2025, the EASA Europe, Asia & Africa Chapter brought together members from across the region in Berlin for an engaging and forward-focused gathering held just before the CWIEME Berlin exhibition. As an official association partner of CWIEME, EASA continues to offer valuable opportunities for professionals in the electromechanical sector…

By Chiara Girardi MarCom & Sales Channel Manager SDT Ultrasound Solutions.  In today’s competitive marketplace, businesses must go beyond merely acquiring customers. Transforming customers into brand ambassadors is a powerful strategy that maximizes retention, enhances credibility, and fuels organic growth. By structuring the customer journey as a well-designed sales funnel, businesses can systematically turn satisfied…