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EASA Europe, Asia & Africa Chapter was proud to continue its partnership with CWIEME Berlin in 2026, further strengthening the visibility of the electromechanical service industry within one of the sector’s leading global events. This year, EASA once again partnered with CWIEME Berlin through the Motor Repair & Maintenance by EASA initiative in Hall 25.…
On the afternoon of May 18th, 2026, the EASA Europe, Asia & Africa Chapter brought together members from across the region in Berlin for an engaging and forward-focused gathering held just before the CWIEME Berlin 2026 exhibition. As an official partner of CWIEME, EASA continues to offer valuable opportunities for professionals in the electromechanical sector…
By Anaïs MARTINS, Strategic Marketing Assistant, Mersen, France For many small and medium-sized businesses, “competitive intelligence” might sound like something reserved for large corporations with dedicated marketing teams and expensive tools. In reality, it doesn’t have to be complicated or resource intensive. With the right approach, even a small team or a single person can build a…
By Kirstie Davies, Group Marketing Manager, EMiR Software by Solutions in I.T, UK In today’s digitally driven business landscape, LinkedIn remains one of the most under‑utilised yet high‑impact tools for building professional credibility, strengthening industry relationships, and supporting business growth. Across the electro‑mechanical and engineering sectors, where reputation, trust, and technical expertise are essential to winning work, LinkedIn offers…
The 1 Week EASA Digital Coffee Meetings 2026 once again provided a valuable platform for industry professionals to exchange knowledge, explore emerging challenges, and strengthen connections across the EASA9 network. Throughout the week, members from Europe, Asia, and Africa came together to share expertise, discuss best practices, and gain practical insights relevant to their daily…
Neil, congratulations once again on your appointment as EASA Treasurer and on your continued active involvement as a volunteer within the Association, including your role as Chair of the Apprenticeship Committee and now the People Development Committee Working Group! If we are not wrong, your career has been entirely dedicated to rotating machinery, and you’ve…
2025 marked another active and successful year for the EASA Europe, Asia & Africa Chapter, which continued to provide platforms for peer-to-peer knowledge sharing, professional development and collaboration across the electromechanical service industry. Our membership base continued to expand with 232 members across more countries, reflecting the diversity of markets and perspectives that make EASA…
Interview New Vice President EASA Europe, Asia & Africa Chapter 1. Gunnar, congratulations on your appointment as Vice President. What does this new role mean to you personally and professionally? Thank you. Stepping into this role feels like a natural evolution. I’d been approached about joining the Board a few times before, but I wanted…
By Lee Windsor, Director Rewinds & J. Windsor, UK In today’s competitive marketplace, EASA firms, like many others, face the challenge of distinguishing themselves from other varied competitors. EASA businesses often operate on tighter budgets for marketing and must therefore strategically allocate resources to achieve the maximum impact for their spend. Among the effective tools for building…
By Anja Leipold Corporate Communications Menzel Elektromotoren GmbH Under the theme “Getting Ahead of AI”, this year’s EASA EAA Convention in Malta examined how artificial intelligence is reshaping our businesses. As part of the program, the EASA Marketing Committee hosted a live session titled “Ready or not, here AI comes! How B2B marketing leaders navigate…