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By Chiara Girardi MarCom & Sales Channel Manager SDT Ultrasound Solutions.  In today’s competitive marketplace, businesses must go beyond merely acquiring customers. Transforming customers into brand ambassadors is a powerful strategy that maximizes retention, enhances credibility, and fuels organic growth. By structuring the customer journey as a well-designed sales funnel, businesses can systematically turn satisfied…

It was a pleasure reconnecting with EASA members and peers at our annual gathering in Dubai on April 6, ahead of the Middle East Energy 2025. The event provided a full afternoon and evening of meaningful discussions, technical exchange, and networking. This year’s program offered valuable insights, with expert-led sessions covering high voltage coil testing,…

With 128 participants from 75 companies across 35 countries, the 1 Week Digital Coffee Meetings once again provided a valuable platform for discussing industry trends, sharing expertise, and connecting with peers. These sessions engaged professionals across different levels and departments, fostering collaboration and broadening perspectives. The event opened with an EASA Updates session led by…

By Jolien Tronquo Soft HR & Marketing Coordinator VDP Industries What is Employer Branding? Employer branding is the term used to describe how your company is perceived as a workplace. It’s about attracting, engaging, and retaining top talent by showcasing your values, work culture and reputation. A strong employer brand makes your company appealing to…

In an effort to gain valuable insights into the current landscape of our industry, we are launching our annual General Industry and Business Survey. This survey aims to collect data that will help us understand the prevailing trends, challenges, and opportunities facing businesses today. Our Committee members have collaborated on the survey questions bringing their…

This year, our chapter didn’t just grow, it flourished. And it’s all thanks to you! Every event we hosted, every initiative we launched, and every connection we strengthened was fuelled by the extraordinary energy and commitment of our members, volunteers, and leaders. You’ve made 2024 a year to remember! Our chapter grew to 226 members…

The EASA Motors Congress 2024, held on 27-28 November at the prestigious EDF Lab Paris-Saclay, brought together 136 participants and industry leaders for a highly dynamic and impactful event. This 100% francophone congress not only showcased the latest innovations in the electric motor sector but also served as a unique platform for professionals to engage…

Jan Pötter from EMZ Elektromaschinenzentrale GmbH (Germany) wins the 2024 EASA Karsten Moholt Exceptional Achievement Award. Every year the EASA Europe, Asia & Africa Chapter recognizes and honors outstanding individuals under 35 and their achievements in the motor service industry. After a highly competitive selection process, the committee has chosen Jan Pötter from EMZ Elektromaschinenzentrale…

The EASA EAA Chapter’s 2024 convention took place in Porto from October 3rd to 5th, gathering 158 participants from 84 companies across 28 countries at the Hilton Porto Gaia Hotel. This year’s event fostered a collaborative atmosphere where members shared insights and addressed common challenges. The convention opened with an overview of our strategic objectives,…

We are excited to announce the release of the new Ex Course Booklet, covering the Repair and Overhaul of Electrical Equipment (Rotating Electrical Machines) in compliance with IEC EN 60079-19 standards. What’s Inside the Booklet? This booklet serves as a concise reference guide for participants of our Ex Atmosphere Repair and Overhaul training course. It…