Connecting with Our Global EASA Community in Orlando

The EASA 2026 Convention in Orlando provided an excellent opportunity for the EASA Europe, Asia & Africa Chapter to contribute to the global conversation on the future of our industry while strengthening relationships with members from around the world. How will sustainability, electrification and digitalisation reshape our industry? What can we learn from the different…

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5 reviews or 200? Who wins your customers’ trust?

By By Anja Leipold Corporate Communications Menzel Elektromotoren GmbH Imagine the following scenario: A company claims on its website: “We are the market leader.” However, when you look them up on Google, you find only five reviews. Their competitor, on the other hand, has 200 positive reviews and numerous customer testimonials featured on its website.…

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