Turning Customers into Brand Ambassadors: A Sales Funnel Approach

By Chiara Girardi MarCom & Sales Channel Manager SDT Ultrasound Solutions.  In today’s competitive marketplace, businesses must go beyond merely acquiring customers. Transforming customers into brand ambassadors is a powerful strategy that maximizes retention, enhances credibility, and fuels organic growth. By structuring the customer journey as a well-designed sales funnel, businesses can systematically turn satisfied…

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Highlights EASA Get Together Dubai 2025

It was a pleasure reconnecting with EASA members and peers at our annual gathering in Dubai on April 6, ahead of the Middle East Energy 2025. The event provided a full afternoon and evening of meaningful discussions, technical exchange, and networking. This year’s program offered valuable insights, with expert-led sessions covering high voltage coil testing,…

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