Training description

This Training Program is a two-day, high-level, practice-oriented event designed for EASA members whose roles involve technical sales, business development, or client relationship management.
Its purpose is to strengthen value-driven, consultative selling capabilities within technically driven environments by enabling participants to translate complex technical expertise into clear customer value, stronger relationships, and sustainable commercial impact.

The program fosters:
• Practical learning through realistic scenarios, role-plays, and exercises based on technical sales situations.
• Constructive peer exchange among experienced professionals facing similar challenges.
• Action-oriented results that participants can apply immediately in their sales process.
• Personal feedback to help each participant strengthen their impact and credibility.

Duration: 2 days

Who is this training for?
• EASA members exclusive.
• Sales professionals and business developers in technical/industrial environments.
• Technical and service directors with commercial responsibilities.
• Account managers and key account managers in B2B services.
• Senior professionals responsible for commercial growth and client relationships.

Note: Participation as a small team (two colleagues from the same company) is encouraged, as this approach enhances shared learning and implementation back at the workplace.

Trainer: Jan Willem Davidse
30+ years of experience in industrial environments, B2B services, sales leadership and commercial transformation.

Full program description: Building Value Driven Relationships EASA